Discover the heart and vision behind Benedo.
Benedo is built by a founder team that blends deep personal development insight, advanced engineering, and world-class storytelling. Three co-founders — Angela, Mihkel, and Karel — united around a shared mission: to reinvent the way people build habits, stay consistent, and reach their potential through AI.
We combine complementary strengths:
Together, we are creating a coaching system that is personal, proactive, and powerful — a tool that helps people not just set goals, but become the person capable of achieving them.
Benedo isn’t just software.
It’s a team-driven mission to make consistency, clarity, and growth accessible to everyone.
Mihkel is the technical architect behind Benedo’s AI infrastructure. With a strong engineering mindset and hands-on experience building complex systems, he developed the backend logic, custom notification engines, and the advanced AI behavior layer that powers the entire platform.He focuses on scalability, security, and system performance, ensuring Benedo evolves into a robust, world-class AI coaching ecosystem.
Karel brings expertise in storytelling, sales psychology, and creative strategy. Having worked with Mindvalley and multiple growth-driven brands, he understands how to translate ideas into movements.At Benedo, he leads growth, partnerships, content, and community expansion — making sure the product reaches the people who need it most and that our message is heard clearly in a crowded market.
Angela is a product-driven founder with a deep background in branding, human behavior and digital experience design. After building multiple projects in the self-development space, she created the vision for Benedo — a personal AI coach designed to help people turn goals into daily actions.Angela leads product strategy, user psychology, and overall company direction, bringing clarity, momentum, and a strong sense of purpose to the team.
We believe real change doesn’t come from motivation, but from consistency.
Success comes from consistently taking small, daily steps. Discipline is what turns habits into a lifestyle.
You are the author of your life. Benedo supports you only if you take responsibility for your actions and decisions.
We create a system that keeps you engaged and excited, so you want to take action every single day.
We understand different personalities and provide personalized guidance tailored to your needs.
Success doesn’t happen overnight. Our system helps you stay consistent and track small wins.
We don’t offer illusions or shortcuts. Honesty with yourself and the process creates long-term results.
Every day is an opportunity to be 1% better. We believe continuous development leads to real achievements.
Working toward your goals, even when it’s tough, is the foundation of success.
When your habits and mindset are under control, you gain the freedom to pursue your dreams and live life on your terms.
Limits don’t exist. We dream big and help you achieve everything you truly desire.