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Our Founders

Benedo was born from a simple but powerful belief: AI should lift people up, not replace them.Angela and Mihkel — life partners, parents of six, and entrepreneurs with over a decade of experience in branding and digital growth — started Benedo because they refused to accept that AI had to be cold, transactional, or disconnected from what matters most: people.Instead, they set out to build something different. An AI that helps people discover who they truly are and what they're truly capable of.We bring complementary strengths.Vision, Branding & Human Experience — Angela sees the bigger picture. She shapes the soul of Benedo — the product experience, the psychology behind growth, and the brand that makes people feel seen and supported on their journey.Engineering & Architecture — Mihkel builds the engine. He designs the technical systems, AI logic, and intelligent automation that make Benedo feel less like software and more like a coach who actually knows you.Together, we've spent over a decade helping businesses and people grow. Benedo is the most personal thing we've ever built.For Estonian speakers, there has never been a tool like this. For the world, we believe it's exactly what this moment needs.Benedo isn't just an app. It's our answer to a world that said AI would take everything — we built something that gives it all back. Your goals, your growth, your potential.

BenedoAi-Your personal coach

Meet our team members

Benedo was built by three people who live and breathe personal growth — not as a trend, but as a way of life.

Mihkel Parts

Co-Founder & CTO / Lead Developer

Mihkel is the mind behind Benedo's technology. He built the AI infrastructure, backend systems, and the intelligent behavior layer that makes every coaching experience feel personal. His focus: scalability, security, and making sure Benedo grows into a world-class platform.

Angela Parts

Co-Founder, CEO

Angela built Benedo because she needed it herself. With 8 years in digital business and a lifelong passion for personal growth, she leads product vision and company direction — always from the user's perspective.

Karel Kask

Co-founder & Brand Director

Karel brings Mindvalley experience and a lifelong passion for personal growth to Benedo. He leads video, brand storytelling, and marketing — making sure Benedo's message reaches the people who need it most.

Meie uskumused

Usume, et tõelised muutused ei tulene motivatsioonist, vaid järjepidevusest.

Distsipliin

Edu tuleneb järjekindlalt väikeste igapäevaste sammude astumisest. Distsipliin on see, mis muudab harjumused elustiiliks.

Vastutus

Sa oled oma elu autor. Benedo toetab teid ainult siis, kui võtate vastutuse oma tegude ja otsuste eest.

Motivatsioon

Loome süsteemi, mis hoiab teid kaasatud ja põnevil, nii et soovite iga päev tegutseda.

Empaatia

Mõistame erinevaid isiksusi ja pakume teie vajadustele kohandatud isikupärastatud juhiseid.

Järjepidevus

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ausus

Me ei paku illusioone ega otseteed. Ausus enda ja protsessi vastu loob pikaajalisi tulemusi.

Kasv

Iga päev on võimalus olla 1% parem. Usume, et pidev areng viib tõeliste saavutusteni.

Pühendumus

Oma eesmärkide nimel töötamine, isegi kui see on raske, on edu alus.

Vabadus

Kui teie harjumused ja mõtteviis on kontrolli all, saate vabaduse oma unistusi täita ja elada elu oma tingimustel.

Ambitsioon

Piire ei eksisteeri. Me unistame suurelt ja aitame teil saavutada kõike, mida tõeliselt soovite.